If you’re a fan of boutique designer brands that consistently nail the new trends, and always seem to be on the money with the latest designs, then no doubt you’ll be waiting for the new season with bated breath. It’s almost here - the moment that you can flick through the rails of autumn looks from the Ink clothing label. The brainchild of Wendy herself, Ink is a line stocked exclusively at Wendys and Tilda. It was created with the aim of bringing to these two stores looks that cannot be found anywhere else in New Zealand.

 

Clean and Dusted Coat $399, Flora & Fauna Sweater $149, Pictured Tee $109, Sleevey Nicks Cardigan $179

 

With over thirty years experience in the fashion industry, Wendy is far more than just a boutique owner. Most importantly she knows her customers. Wendy is very aware that if fashion lovers’ are shopping outside of the high street for their look, then it’s probably fair to say that a couple of things are a given. Firstly, the ladies who look at these brands are devotees of fashion who wants to see more, more more of the good stuff. Secondly the chances are that those who love boutique pieces are discerning buyers, who appreciate the cut and cloth of their garments, but at the same time know exactly what they’re looking for. And lastly, it’s most likely that they want to wear something that’s a wee bit different from the pack; they’re investing not just in quality, but also in the fact that the item they are purchasing has not been mass-produced.

 

Spotted Difference Jacket $199, Puffin Jersey $139, Meshed Up Jacket $199, Racer Cami $69

 

On point

It was the desire to give her loyal shoppers as much breadth of choice as possible combined with the exclusivity of small production, but at a competitive price point, that led Wendy to bring the Ink label to life. As someone who is privy to the inside scoop when it comes to which trend is about to be the next big thing, Wendy has her finger well and truly on the pulse of what’s to come. And while the fashion conscious among us may think we’re getting ahead of the game by spying on the trends of the Northern Hemisphere, which obviously hit first, we’re positively the last off the block when compared to Wendy and her team. For them the fashion calendar is up to 18 months ahead.

 

Unit Blazer $169, Dotter Shirt Coat $299, Ringer Rose Top $159, Juxtapose Coat $349

 

Thus the label Ink was borne. By travelling internationally and sourcing beautiful fabrics to complement the best of those up-to-the minute catwalk trends as well as more classic styles, through Ink, Wendy opens the window to a range of totally unique looks. This is a label that can only be purchased at Wendys, and as a result is totally exclusive.  Of course this also means that stock is limited – so once the sizes have gone, you won’t be able to find them anywhere else. And as any lover of fashion knows, this is the ultimate beauty of buying boutique – you can be unique; but you also have to be fast!

 

Cashmere Check Mate Coat $799, Lynne Net Top $169, Sugar Coated Coat $199, Racing Stripes Top $159

 

Please note links to all the products featured in this article are in the text below the images. The prices displayed are accurate for the date this blog was posted and may be changed after this date.

 

Written By Nicky Adams