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About Wendys

Wendy and the team at Wendys Boutique

Born from a love of beautiful fashion 32 years ago, Wendys Boutique is the epitome of classy, modern and stylish fashion. Wendys Boutique is a high end clothing and accessory boutique, that lies in the heart of the beautiful Tauranga. The mixture of trendy, sophisticated and contemporary clothing, handbags, jewellery, and accessories is what makes Wendy’s Boutique your one-stop-shop. Walking into Wendys Boutique, you’re greeted by the smiling faces of your own personal shoppers. Whether you need assistance in finding a special look or you just want to browse on your own, Wendy's Boutique aims to make you look and feel good. Whether searching for the perfect outfit, perfect handbag, the perfect piece of jewellery or the perfect jeans, Wendy's Boutique has something for every style.

Wendy Simister - the woman behind the empire Wendys Boutique.

Starting out, employed as a sales assistant in a local fashion store, Wendy was harbouring a deep desire to open her own store with her name above the door. In 1984 she made the leap and Wendys Boutique at Eleventh Avenue Plaza in Tauranga was born.

This location soon became a destination store for women all over the country to enjoy the greatest shopping experience on offer.

Today Wendys Boutique is able to reach customers worldwide through e-commerce. The online store has made it possible to create a special shopping experience in your own home for those of us that are constantly on the go and need the flexibility of time to be able to enjoy their retail therapy. It has now made us available to you 24/7, 365 days of the year, anywhere in the world.

Wendy attributes her retail success to a huge desire to make sure customers feel comfortable and inspired; characteristics shared by her entire team.

“It’s important that people enjoy the environment we’ve created for them and that they feel appreciated and not rushed every time they walk in the door.”

So how does Wendy manage to keep up with the latest in an ever changing industry of fashion to ensure her range is always on-trend and sought after by her customers? Time on the shop floor with her customers and hearing their feedback first-hand are imperative, she says. “I listen and learn and if customers are looking for items we can’t readily source, our design team develops on these ideas to create them under our own signature label.”

Outside of work, Wendy enjoys time with family and friends, with travel high on her list of priorities. But even when travelling, Wendy has one eye on what’s happening in the world of fashion. “I can’t help myself! For me, it’s almost a calling, and I get such a thrill from selecting fashion and then seeing someone fall in love with it too. My early decision to get into fashion has been a great one, and it’s been a wonderful career choice for me.”

New Zealand owned store

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